Behavioral Leaders on Applying the Science

As you may recall, PeopleScience sponsored the Behavioral Marketing Summit in San Francisco in 2018. One of the best parts (besides access to good burritos) was getting a few minutes to interview most of the speakers about their work.

These short pieces provide a great snapshot into the type of work, opportunities, challenges and people that make up the field of applied behavioral science. It’s absolutely fascinating and must-watch material to catch up on what’s going down.  Below, in order, please find the brilliance of:

• Sam Tatam, Behavioural Strategy Director, Ogilvy
• Wendy De La Rosa, Co-Founder and Principal, Common Cents Lab
• Shirin Oreizy, Founder and President, Hello Next Step
• Manmit Shrimali, Founder and CEO, Dextro Analytics
• Dr. Michael Hallsworth, Managing Director, North America, The Behavioural Insights Team
• Dr. Chiara Varazzani, Executive Behavioral Science Advisor, Australian Government
• Dr. Namika Sagara, President, The Behavioral Science Center at Ipsos
• Florent Buisson, Head of Behavioral Science, Allstate
• Roger Dooley, Author of Brainfluence
• Olga Elizarova, Behavior Change Design Director, Mad*Pow

While you're watching, please subscribe to our YouTube channel. We’re going to do some cool stuff this year.

Oh, and I also asked everyone to reveal their favorite food. Judge them at your leisure.

Sam Tatam, Behavioural Strategy Director, Ogilvy

Wendy De La Rosa, Co-Founder and Principal, Common Cents Lab

Shirin Oreizy, Founder and President, Hello Next Step

Manmit Shrimali, Founder and CEO, Dextro Analytics

Dr. Michael Hallsworth, Managing Director, North America, The Behavioural Insights Team

Dr. Chiara Varazzani, Executive Behavioral Science Advisor, Australian Government

Dr. Namika Sagara, President, The Behavioral Science Center at Ipsos

Florent Buisson, Head of Behavioral Science, Allstate

Roger Dooley, Author of Brainfluence

Olga Elizarova, Behavior Change Design Director, Mad*Pow