Success Story: The Opower Advantage
Nudging the energy industry to new heights
March 20, 2018
As you may recall, PeopleScience sponsored the Behavioral Marketing Summit in San Francisco in 2018. One of the best parts (besides access to good burritos) was getting a few minutes to interview most of the speakers about their work.
These short pieces provide a great snapshot into the type of work, opportunities, challenges and people that make up the field of applied behavioral science. It’s absolutely fascinating and must-watch material to catch up on what’s going down. Below, in order, please find the brilliance of:
While you're watching, please subscribe to our YouTube channel. We’re going to do some cool stuff this year.
Oh, and I also asked everyone to reveal their favorite food. Judge them at your leisure.
Sam Tatam, Behavioural Strategy Director, Ogilvy
Wendy De La Rosa, Co-Founder and Principal, Common Cents Lab
Shirin Oreizy, Founder and President, Hello Next Step
Manmit Shrimali, Founder and CEO, Dextro Analytics
Dr. Michael Hallsworth, Managing Director, North America, The Behavioural Insights Team
Dr. Chiara Varazzani, Executive Behavioral Science Advisor, Australian Government
Dr. Namika Sagara, President, The Behavioral Science Center at Ipsos
Florent Buisson, Head of Behavioral Science, Allstate
Roger Dooley, Author of Brainfluence
Olga Elizarova, Behavior Change Design Director, Mad*Pow
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March 20, 2018
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