I had the pleasure of sitting down with Dr. Robert Cialdini, bestselling author of Presuasion and Influence: The Psychology of Persuasion at the Behavioral Science and Marketing Summit in San Francisco. Dr. Cialdini is widely acknowledged to be one of the pioneers in the field of behavioral science and social psychology.
We talked about field research, loyalty, incentives and the future of behavioral science.
There just happened to be a video camera nearby.
Here are some of his thoughts on incentives and engagement.